|MANO RIVER BUSINESS CONSULTANCY|
Regarding the Republic of Liberia our objective is to become deeply involved in the tourist industry, especially the sales of landing rights for a national Liberian Airline and rehabilitation of some major beach resorts.
Before 1990, when the war broke out, Panam and KLM had frequent fully booked flights to Monrovia. The Mano River Region (Liberia, Sierra Leone and Guinea) is ready for a renewal of those lost connections, especially to the USA and, additionally Dubai as hub to the world of big investments and the Far East. Liberia in peace time is the gateway to the region; it was, it still is and will remain so. The international business community with expanding/exploding economies in China and India are more and more looking to secure mineral resources from this part of Africa and the peace process in Liberia affects the access to the whole region in a positive way. Due to those reasons, Liberty Airlines can become a major player in the airline business of the West African Mano River Region
A great opportunity for Liberty Air is embedded in the increased interest of business travelers and the national/regional tourism industry in the Mano River Region of West Africa, due to the 2003 peace agreement in Liberia which affects the whole Mano River Region and partly the Ivory Coast. Further, from start, Liberty Airs market share will grow strong as presently there are no (regional) carriers offering direct services to the USA and the Middle East. Many travelers to the USA, but also to the Middle East, have to take regional and European hubs to get there. Considering the long term presence of 16,000 UN peacekeeping forces in Liberia, and the many US Embassies in the region, there is a huge potential for attracting travelers from this target group, frequently flying up and down DC and NYC. Additionally, many government employees from surrounding countries will take advantage of this opportunity and rather choose for a direct flight from Monrovia to Washington DC then a time consuming European hub from Dakar, Abidjan or Nigeria. A second big opportunity is the combination of airfreight from and to the USA, as it does not exists at this stage.
Regional Target Markets: 2006
- Conakry/Guinea with stopover in Freetown/Sierra Leone
Intercontinental Target Markets: 2006/2007
- Washington DC or Atlanta/USA: December 2006